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Global Creative

Global Creative was established by The Association of Global Creative Hong Kong, in collaboration with Hong Kong Trend Horizon, Hong Kong United Beauty Press, China Hong Kong Global Creative Website and other institutions, also fully supported by the national and international media for this high-end beauty business.

 Since 2015, Global Creative has created the new model of ‘beauty + fashion art’ through a series of global competition, forums, conferences and integration to promote the beauty trend, film and art to the international level, while inviting fashion, beauty, art celebrities, experts as participants in the General Assembly, to build a dedicated international exchange platform.

International Invitational Beauty Elite Cup

We have specially invited the world’s top beauty industry players, well-known embroidery professionals and dozens of national and international media for continued coverage. We use the world’s first intelligent scoring system and inspector system to ensure fair and transparency. Our goal is to create a learning and exchanging platform to promote the embroidery industry to standardization and globalization!

Moved The Beauty Industry Awards Ceremony

"Little people, big future, tell your story" as the theme for Moved The Beauty Industry Awards, is committed to building grassroots heroes, to explore the positive vibes of embroidery industry and to enhance the industry image.




1.       Venue

Guangzhou Yihe Hotel

2.       Agenda

December 14th

Full day registration, free pre-competition training

December 15th
9: 00-12: 00

Opening Ceremony and "International Semi-permanent Industry Development Trend Forum"

14: 00-17: 00

International Invitational Beauty Elite Cup

19: 00-22: 00

"International Mosaic Technology" (international experts semi-permanent technical exchanges and practical demonstration)

December 16th
9: 00-14: 00

"Moved The Beauty Industry Awards Presentation" and "Beauty Elite Cup" (red carpet ceremony)

3.       Competition details

Time                    : 15-16 December, 2016
Location               : Guangzhou Yihe Hotel
Sponsor               : Hong Kong Global Aroma

Nature International Moxa Education Group

Strategic support: 138 Beauty Talent Network, the National Federation of Cosmetics Industry, Human Resources, the Chamber of Commerce,

Professional media: 138 Beauty Media, Tencent, Love Fantastic Art, Tencent video, Music Watch, Phoenix, Tudou, PPS, Netease, Sohu, Sina Microblogging, Fun Network

4.       Awards

a. The Almighty Award, Champion, second runner-up & third runner-up: honorary certificate and trophy, the Ministry of Education Advanced Vestments Division qualification certificate
b. Eyebrows, Eyes, Lips Single Award, Champion, second runner-up & third runner-up: honorary certificate and trophy, the Ministry of Education Advanced Vestments Division qualification certificate
c. The Technology of Gold, Silver, Bronze Medal: honorary certificate and trophy, Ministry of Education Senior Certificate of qualification
d. A Beauty Award: Certificate of honor and trophies, the Ministry of Education Intermediate Wushu Division qualification certificate
5.       Qualification Certificate
a. Participants will be awarded qualification certificate approved by the Ministry of Education
b. The certificate can be used as a trainee practitioners and promotion of the basis, also as proof of application for vocational skills identification!
c. Students can obtain a certificate for free of charge for life to participate in Chinese vocational skills online learning platform for related professional courses!
6.       Participation Fee
a. Participants Fee: 1800 yuan / person (single or multiple of the same cost), excluding accommodation costs.
b. Judges Participating Costs: 5800 yuan / person, excluding room and board costs.
c. Presiding Judge Fee: 9800 yuan / person, excluding room and board costs.
d. Inspector General Participation Fee: 9800 yuan / person, excluding room and board costs.




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The Southeast Asia halal cosmetics market is currently valued at $ 945.8 million and forecast to reach $1.03 billion by the end of 2016, estimates market research company Future Market Insights (FMI). The region's large Muslim population and high awareness about halal products has been driving demand, with compound annual growth rate (CAGR) of 10.2 percent forecast between 2015 and 2020, according to FMI. By comparison, non-halal cosmetics sales are forecast at a CAGR of just 3-4 percent over the same period.

“Over the past decade people have become more aware about halal, and have better access to information through the Internet, while the [growth of the] Islamic Economy is enabling more choice. Previously, nearly all cosmetics were brand names from Europe and Japan but today there are good [Southeast] Asian halal brands,” said Fazil Marican, founder of Singapore-based consultancy firm SimplyHalal.

Indicative of consumer demand for halal cosmetics, Southeast Asia accounts for 61.2 percent of the total halal cosmetics market in Asia. This figure is particularly revealing given the area's population size versus the Muslim populations of India, Bangladesh and Pakistan, as well as Western Asia (or the Middle East).


Unsurprisingly, it is Malaysia and Indonesia – with Muslim populations of 18 million and 252 million respectively, according to Pew Center Research – that account for around 65 percent of Southeast Asia's total halal cosmetics sales.

The two countries' rising economies and higher purchasing power than much of East Asia, is aiding the sector's growth. “If you are look at halal cosmetics manufacturers, Malaysia has an export edge, but if you look at the purchasing power, both Malaysia and Indonesia are on the same footing,” said Marican.

Dominating the halal cosmetics market are skincare and color cosmetics, with 70 percent share. The remainder consists of hair care and fragrances, according to FMI.


There is also substantial export opportunity.

Malaysian and Indonesian halal cosmetics brands are already selling well in their domestic markets but have higher sales in export terms.

According to Future Market Insights, around 60 to 65 percent of domestically manufactured cosmetics are sold abroad.

While the Eastern Asia and Asia Pacific markets are the main focus due to the higher demand, regional producers are keen to get into other halal markets.

“The Malaysians are looking at the Middle East and the government has given a lot of incentives to develop the market so manufacturers can compete with international companies,” said Dr Azmi Hassali of the School of Pharmaceutical Sciences, Universiti Sains Malaysia.


Southeast Asia, especially Malaysia, has had a first-mover advantage over other regions when it comes to the halal sector.

Both Malaysia and Indonesia have highly-regarded halal certification bodies and starting pushing the sector beyond food well before other jurisdictions.

The Middle East, for instance, which is overwhelmingly Muslim, lags behind in a developed halal structure, which has kept halal cosmetics sales niche, albeit growing.

There is however room for improvement. In Malaysia alone there are around 100 local cosmetics companies selling over 400 products, while there are a staggering 62,000 cosmetics products (halal and non-halal) on the shelves, according to Dr Azmi Hassali.

But while Future Market Insights estimates that over 70 percent of all cosmetics products in Malaysia are halal-certified, Hassali said exact figures are not clear. “The halal status of all cosmetics is unknown as at present there is no requirement for halal labeling and some manufacturers did not apply to JAKIM (the Department of Islamic Development Malaysia) for certification,” he said.

An issue is that Malaysia's Food & Drug Administration (FDA) registers and certifies cosmetics, while halal cosmetics' certification comes under the purview of JAKIM.

Hassali would like to see better coordination between the two organizations and the process of halal cosmetics certification be streamlined to ensure greater consumer confidence and bolster sales.

“A challenge is that most products are based on testimonials rather than testing (which the FDA does). I think a more rigorous application process is needed,” said Hassali.


While an estimated 65 to 70 percent of halal cosmetics sales in Southeast Asia are from local brands – such as Indonesia's Wardah and Malaysia's IVY Beauty Corporation – East Asian brands with dedicated halal lines account for around 20 to 25 percent of the market.

Some of the Japanese and Korean halal brands selling well are Ishida Kosho, Shiseido, Myyuki Co., Talent Cosmetics, and Pulmuone.

Improving quality and regulatory follow-up of cosmetics products in local markets is considered key to take on South Korean and Japanese cosmetics brands, which typically have higher research and development budgets as well as a marketing edge.

“An increased understanding of the preferences of Muslim women, proper marketing plans and halal certificates are making the Japanese and Korean brands more appealing to Muslim consumers,” said Rinkal Dawra, a Retail and Consumer Products consultant at FMI.

“An aggressive effort towards improving quality as well as marketing and advertisement campaigns is needed. Also the need of the hour is an increased acknowledgement or understanding of cultural and social subsets and the different interpretations of Islam globally, by the Malaysian and Indonesian brands to maintain their share.”

Southeast Asian brands will also start to feel increased competition from global brands that are eying up the burgeoning halal segment.

“Multinational brands such as Unilever face the threat of losing their share in the markets where they have a strong presence, so it is expected that they would be looking out for new opportunities,” added Dawra.

Cosmobeauté Asia 2016 has also made an effort as a bridge in bringing up the importance of Halal industry by inviting The Cosmetics & Perfumery Association of Hong Kong (CPAHK) and Selangor Halal Hub to sign a Momentum of Understanding (MoU) for Halal certification for products and brands from Hong Kong.

“I am sure if the brands and products from Hong Kong can get the Halal certificate, it then means that we have the key to the world, to this big market”, said Joseph Ho, the President of CPAHK.

It was a successful meeting between both parties and more implications will be applied soon.


Source: Pharmaceuticals & Cosmetics

As part of the kick start of Cosmobeauté’s involment in CSR (Corporate Social Responsibility), a collaboration with FORWARD (For Wisdom and Revolutionary Development) has been made in early May. Cosmobeauté is the bridge to connect skills trainer, product providers, and various support to the underserved individuals with the assistance of FORWARD. Cosmobeauté believes in the aid to encourage the disadvantaged to learn a skill and turn it into a profession, eventually becoming financially independent at the same time introducing the professions opportunities in beauty industry.

In the collaboration, Cosmobeauté provided the platform for FORWARD to showcase and sell various handmade crafts at the exhibition which were made by the underserved women. Moreover, Cosmobeauté became the bridge in linking FORWARD with Apex Cosmeceutical Industry Pte Ltd in their joint effort in providing training & job opportunities for the underserved in the aesthetics sector.

By giving out these kinds of support to the underserved, they will have a better chance to become successful in the beauty industry, which in turn will be very beneficial for the industry in attracting more people to become beauty entrepreneurs in the country. On the other hand, many other organizations are also moving into providing support for the underserved women. Read more about the topic the article below!

Training young hair professionals

L’Oreal Malaysia recently launched its first Beauty For A Better Life programme to provide disadvantaged young women with professional hairdressing and make-up training.

The programme, conducted by highly qualified beauty professionals with endorsement by the Education Ministry, was in partnership with the National Council of Women’s Organisation (NCWO) through its affiliate YWCA Vocational Training Opportunity Centre, with the support of the L’Oreal Foundation.

The aim is to educate young women with no access to education towards a recognised hairdressing certification course.

According to the Malaysian Hair Dressing Association, the hair dressing business is estimated to be worth RM10 billion. It is a dynamic industry with many employment opportunities. A good hair stylist is regarded as a valuable asset.

L’Oreal Malaysia’s managing director Malek Bekdache says the programme was founded in 2009 with two simple beliefs: That education is the freedom to choose and build one’s own future, and, that the beauty profession positively impacts motivation and self-confidence.


The first group of trainees, made up of 12 students, began their six months’ training on June 20.

These students are among the Beauty For A Better Life community comprising 2,700 beneficiaries trained last year in more than 20 countries, from Latin America to Asia, and from Europe to the Middle East.

“The skills training programme empowers women by building capabilities in them and enabling them to be independent, in addition to improving the lives of their families and communities,” says Omna Sreeni-Ong, honorary secretary general of NCWO.

June Yeoh, chairwoman of YWCA Vocational Training Opportunity Centre says L’Oreal Malaysia has also renovated and furnished a new hairdressing studio and has provided additional training to enhance its curriculum.

“This can ensure that they achieve a level of professionalism needed to secure good jobs when they complete their course.

“This is just the beginning. The programme aims to train 300 in the next five years. Our vision is to change the lives of these young women by offering the best quality professional beauty course. We don’t stop at providing these girls with an education, we want to help them gain employment in the beauty industry,” says L’Oreal Malaysia corporate communications director Jean Loh.

Original Article:
Original Author: Sushma Veera
Publication: News Straits Times Online

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