Cosmobeaute Asia

Switch to desktop

Cosmobeaute Vietnam News

Vietnam Association of Beauty & Development (VNBA) has just launched the first ever and biggest national beauty competition namely Beauty Art Skill Competition Vietnam (BASC). 3 press conferences of the launching of BASC were separately held at Ho Chi Minh City, Da Nang, and Hanoi, Vietnam.

Beauty Art Skill Competition (BASC) press conference at Hanoi, Vietnam.

Beauty Art Skill Competition (BASC) press conference at Da Nang, Vietnam.

Beauty Art Skill Competition Vietnam (BASC) is the first ever largest national beauty competition in Vietnam. It is a potential platform in Vietnam to provide great opportunity and connect all young and talented beautician, make-up artist, hair-stylist, and nail artist to challenge and exchange beauty knowledge and skills.

“VNBA’s vision is to connect all organisations and individuals who are working in the beauty industry, in the hope of providing safe, high-quality, and professional beauty services for people. We hope that we can contribute in improving the quality and capabilities of all members through seminars, vocational training courses and courses in management and soft skills. We truly believe that by holding national and international skill competitions like Beauty Art Skill Competition Vietnam (BASC), and bolstering international cooperation in the field is the most effective way to achieve our goal and vision.” said Assoc. Prof. Nguyen Thi Thuan, chairperson of VNBA.

The vision of BASC is to encourage confidence and professionalism among the beauty practitioners in Vietnam and to translate their vision as a beauty professional through their work, knowledge and skill at an international level. BASC also aims to uplift the standard of Vietnamese beauty professions, and to encourage beauty profession as a professional career, in order to enhance the standard of beauty industry in Vietnam and to bring it to another peak level.

“We are very glad to have this competition with Cosmobeauté Vietnam in 2017, together we celebrate its excellent 10th year anniversary. We believe through this all-rounded beauty competition in conjunction with the biggest beauty trade exhibition in Vietnam, it will definitely help to boost the standards and quality of beauty practitioners locally. Not only that, we aim to assist them in building better confidence and be able to compete at international stage in the future. Most important of all, we also hope that beauty industry can inspire and influence new and younger generation as an aspiring career,” said Assoc. Prof. Nguyen Thi Thuan, chairperson of VNBA.

BASC focuses on 3 main categories of competition, namely Hair Styling & Make Up, Beauty – Body & Spa Treatment, and Nail Art. Individuals who are creative and passionate in beauty industry are welcomed to participate in BASC.

BASC is expecting to welcome almost 200 national beauty talents in the industry to compete among themselves and perform their utmost skills at the competition, in front of a panel of both local and international judges from 5 different countries. This is the first greatest eye-opening opportunity to all professionals from all aspect of beauty industry in Vietnam. Stay tuned for more information!

BASC will be held in conjunction with the largest and most proven beauty trade exhibition in Vietnam, Cosmobeauté Vietnam. Cosmobeauté Vietnam is celebrating its 10th year milestones in year 2017, reaffirming its esteem presence in Vietnam. In accordance to the 10th anniversary, Cosmobeauté is gladly to announce the partnership with VNBA, together in bringing surprises to the beauty industry. Cosmobeauté Vietnam continues not only to provide opportunity to more brand from around the world, also to bring in talented artist from around the world to showcase excited events and competitions. Stay tuned for more information!


Saigon Beauty Art Club (SBAC) had successfully organized a beauty show on 19th September, titled Hội Tụ & Thăng Hoa. The meaning of the title is converging and sublimation, proves the beauty industry in Vietnam is converging and raising to a higher status. It was a blast during the show as all participates were impressed by the show held by different professionals from all aspect of beauty industries.

SBAC welcomes Vietnam Association of Beauty Profession Training & Development (VNBA) as supporting association, as SBAC is recognised as part of VNBA’s Southern branch to advocate development and growth in Saigon beauty industry, eventually to be recognised by the Vietnam government on the importance of developing beauty industry.

Vietnamese has always been described in having potential and talent on art skill. Hội Tụ & Thăng Hoa proves it right! There are many different shows went on during the night including hair show, nail show, make up show, eyelash show, and various sponsors show. Many segments of shows were included in each category and it gave the audiences an eye-opening night!

Hair Show

Done by the veteran many years’ experience hair stylists, confidently unleashing their special skills on hair cutting and upstyling on stage. Also not forgetting in giving a chance to the young and talented hair stylists in Vietnam, showcasing a series of latest hairstyles. Audiences were able to check out masterpieces by hair stylists showcasing many different shows focusing on coloring, styling, and cutting at various theme.

Nail Show

Professional nail artist from the biggest nail academy in Vietnam, Kelly Phang Nail Academy, lively presented a live nail art combined with modern dance performance. Audiences were able to enjoy beautiful dance, and also to witness the beauty of nail art done by the nail artist with professional and scrupulous efforts.

Make Up show

Linh Chi Beauty Academy known as the largest beauty academy in Vietnam, also presented a fairy-tale story featuring HD stage special effect make up. The members of Linh Chi Academy presented in various characters like a musical theatre show on stage, with full costume specially designed by a local fashion designer. The show has incredibly moved the crowd!

Eyelash Show

Eyes are the window of soul. Hoaly’s Eyelash has truly presented it out! Members from Hoaly’s Eyelash showcased a live eyelash art performed by skilful stylist on stage. Professional technicians showed their excellent eyelash skills and performed amazing results. The audiences were haunted that the effect of eyelashes can affect one’s soul.

Various Sponsors Show

Potential companies were giving an opportunity to showcase their products during the show. There are several brands that performed by various models showing the sponsors’ unique product and image look with their own brands and parade on stage.

The show successfully ended with a parade by all models, stylists and artists. Most of the related professionals were then gathered and had a networking session with the beauty industry people in Vietnam. As can see on participants’ expression, the show was amazing and it is sure that everyone is expecting more beauty shows in the future.

Upcoming next! Beauty Art Skill Competition Vietnam (BASC) organized by VNBA is going to be held during Cosmobeauté Vietnam on 18th – 20th April 2017! It will be a blast as BASC is the biggest and first ever national beauty competition happen in Vietnam. Stay tuned for more information!

Growing hand in hand with Vietnam's beauty industry for the past 10 years, Cosmobeauté Vietnam is now celebrating its excellent 10th year in 2017, reaffirming its esteem presence as the largest beauty trade exhibition in the fast growing market in all aspects of beauty industry, Vietnam.
Cosmobeauté Vietnam is full of confidence towards the market as it sees Vietnam as an emerging market with huge potential that has been experiencing impressive growth throughout the years, just like how Aeon sees the growth in the market of Vietnam.
Japanese retailer Aeon which was created in 2013, is expanding overseas especially in Southeast Asia. Aeon specifically sees Vietnam as a growth driver in the Association of Southeast Asian Nations. It has opened its fourth outlet in Ho Chi Minh City, Vietnam in 2014 and the amount of visitors during the first day was spectacular.
The Nikkei had conducted an interview with Nagahisa Oyama, the head of Aeon’s Vietnam unit, about Aeon’s strategy in the country.
Nagahisa Oyama

Aeon opened its first Vietnamese shopping mall in Ho Chi Minh City in January 2014. How is business?
The first outlet couldn't be better. Its performance is almost too good to be true. We followed it up with a second outlet on the outskirts of the city, and we were just a little concerned about it, initially, but its performance is now nearly as we had expected. We get offers to open new outlets in locations like Danang, which is a medium-size city in central Vietnam, but we think it's too soon. For now, we'll go ahead with our plan to concentrate our openings in Ho Chi Minh City and Hanoi.
We had more than 180,000 visitors to our fourth store on the first Sunday after it opened [in July]. There are a million residents within 15 minutes of the store. We think we'll be able to open 10 outlets each around Ho Chi Minh City and Hanoi, for a total 20 outlets, at least for the time being.
Your company last year acquired stakes in local grocery store chains Dong Hung (Citimart) and First Vietnam (Fivimart). How have these tie-ups worked out?
Vietnam's grocery store market is worth several hundred billion yen (several billion dollars) at present, but we expect it to grow to about 5 trillion yen. The combined sales of Citimart and Fivimart is about 12 billion yen, which isn't that big. But their sales have shown double-digit growth on a same-store basis after they teamed up with us. They have introduced Japanese merchandise and renovated their outlets. Sales at the biggest grocery store chain in Vietnam are still only about 100 billion yen.
Vietnamese people shop every day. Our know-how in precooked foods and logistics system for fresh foods developed in Japan are useful. Vietnamese also have stronger faith in the quality of Japanese products, compared with other ASEAN countries, which is a positive factor for us. We hope to establish an optimum outlet model soon and expedite future openings.
Do you think your Vietnamese business has successfully grasped local needs?
There were shopping centers that deal mainly in luxury-brand products in city centers before Aeon set up shop in Vietnam. But those specifically target wealthy customers. Aeon will remain in our range. We target the middle class and the medium-income bracket, and offer products and floor space to safe, reassuring products. Some people initially said opening outlets on the outskirts of the city was risky, but we now feel we will be supported by ordinary middle-class consumers and households with kids. Because of our positioning, we need to be careful to monitor and maintain our pricing. For example, right after we opened the first Vietnamese outlet, we received a lot of complaints that our prices were too high, especially for clothes. So we adjusted the pricing.
Vietnamese [typically] spend about 150 yen for lunch. So you need to ask, are they willing pay three times as much for a lunch at a restaurant in our shopping mall? What about twice as much? To correctly assess local needs, tie-ups with local companies are useful.
Aeon has developed private-label products specifically for the ASEAN market, and these are supplied within the region. How is this policy working out?
We have developed private-label products in Malaysia and Thailand only, but we plan to set up a specialized company in Vietnam in July, so that will have three private-label development centers in ASEAN. Different country operations have different specialties, such as halal products in Malaysia, and we want to carefully plan our products and sell them not only in their country of origin but elsewhere.
The investment of Aeon in Vietnam market will definitely help in growing the economic, and it will indirectly grow the market of beauty industry in Vietnam. In conjunction with Cosmobeauté Vietnam 10th anniversary, we will have a lot more exciting events for the industry players.
Be part of the market leader now, you do not want to miss out the chance in taking part in the largest beauty trade exhibition at this highly potential market. There are now hot rebooking happening with our existing exhibitors, join us now and book your booth as it is selling like hot cake now!
Interviewed by Masayuki Nakagawa
Original Article:
Publication: Nikkei

Copyright © 2011 to 2015 Cosmobeaute Asia. All rights reserved.

Top Desktop version