Following an extensive research on the beauty industry in Southeast Asia, it was brought to light that the majority of beauty shows in the region were B2C-oriented (Business to Consumer – where the products and services exhibited were targeted at the public) and not B2B (Business to Business – where exhibitors cater specifically to the beauty professionals in the industry such as salon and spa owners, beauty academy students and potential investors in the beauty trade).   

ECMI Trade Fairs SEA thus conceptualised and launched Cosmobeauté, a very first beauty trade exhibition in Southeast Asia that caters to beauty professionals such as importers, distributors, professional beauticians, spa therapists, etc.

There have been similar international beauty shows organised in Europe and independent shows in Asia but to date, there was no one show that aimed at a regional platform for the Southeast Asia market. 

1.  To create a platform for beauty professionals of every country to meet and

     work with international beauty brands, thus providing opportunities for exhibitors

     to interact, network and research on the viability of marketing and supplying

     their products to the industry of different countries without having to incur

     excessive costs.

2.  To create a series of beauty trade events in South East Asia and eventually,

     tapping into other destinations in Asia, the Middle East and African regions. 

1.  The LARGEST beauty trade exhibition in Southeast Asia (SEA)

2.  The FIRST beauty trade exhibition in SEA to have an annual regional series:

3.  Featuring the world’s FIRST beauty membership card, ‘Cosmobeauté Card

4.  Featuring Asia’s FIRST ‘Beautician Search’ competition