Beauty Packaging Innovation | Special Issue by Premium Beauty News

Whether made of concrete, ceramic, glass, aluminium, and plastic (but recycled, plant-based and / or compostable), beauty packaging is becoming recyclable, refillable, consigned. The cosmetic packaging of tomorrow will be sustainable or it will not be! In any case, this is what seems to emerge from the trends spotted during a more than complex year 2020.

As the world is experiencing an ecological and sanitary crisis, the beauty sector sees countless emerging brands embracing the precepts of a more environmentally friendly approach to consumption. Reduced, refillable, sustainable packaging, cleaner formulas… These start-ups, in line with current trends, managed to develop innovative concepts that introduced new bathroom habits. Historical brands and industry giants are not to be outdone and are driving a real transformation of the value chain.

Check out the trends on:

- Hygiene and skincare: When sustainability drives packaging innovation
- Perfume bottles – Glassmakers are accelerating their environmental transition
- Hygiene-beauty bulk products: How to keep a clean container-content couple?
- Cosmetic formulas in the midst of a transition

Learn more at Premium Beauty News

Why Does Vietnam Love e-Commerce?

Luxury consumers prefer shopping on social networks like Instagram over physical stores – and the trend only grew during COVID-19

With a developing economy and a population of over 97 million in 2020, Vietnam is a promising market for e-commerce and that promise has only grown over the last year despite – or even in part as a result of – the coronavirus pandemic.

According to a January 2021 report by the country’s Ministry of Industry and Trade’s Department of E-commerce and Digital Economy, 53 per cent of the population has already took part in online retail. Meanwhile, the “E-conomy SEA 2020” report from Google, Temasek and Bain & Company pointed out that e-commerce in Vietnam grew 46 per cent year on year, alongside strong growth across most sectors except for travel. Looking towards 2025, they suggest the E-conomy will reach US$52 billion in value, ranking third in Southeast Asia.

The fast-growing middle class is the sector driving increasing expenditure, with its number reaching 33 million in 2020, up from 12 million in 2012. As the middle class expands, there’s also a growing interest in top luxury brands.

The new demographic are HENRYs (High Earners Not Rich Yet), who have an annual income of about US$75,000-100,000, according to Robert Tran, CEO at RBNC, a global business advisory firm.

Despite the presence of physical stores, the second most popular channel for shopping for luxury brands is through social networks. This makes sense when you consider that Vietnamese spend about seven hours per day on average on the internet, mostly on Facebook and YouTube but also on Zalo (a local chat app) and Instagram.

Facebook was by far the preferred platform for e-commerce, chosen by 89 per cent of respondents to a 2019 survey by Asia Plus Inc. And with over 66.7 million Facebook users in 2020, Vietnam ranks seventh in the world, as reported by

This all suggests Vietnam can be a gold mine for individual small sellers with private online shops. Fashion and beauty are the two most common searches and purchases online too, accounting for 55 per cent and 30 per cent respectively, according to the Asia Plus survey.

Source: South China Morning Post

The New Definition of Value for Makeup

As the world emerges from the pandemic’s constraints, color will become a symbol of self-expression and optimism. It will help people feel stronger and more confident in their ability to face the future. Makeup will resonate with consumers in 2021 and it will come with a new definition of value.

The process started with asking what’s next after the current hybrid makeup trend. In 2020, sources like WGSN and Mintel reported that in Europe, 40% of new makeup products included hydration. In the U.S., 42% of female consumers wished their makeup products also benefited their skin. In South Korea, makeup is evolving into products that benefit the skin.

Using different techniques, Foresee Lab envisioned a future where makeup delivers both aesthetic and skin-repairing properties with high-performance results.

As makeup is one of the most dynamic categories in social media, between May 2019 and May 2020, the Foresee Lab utilized artificial intelligence technology to extract the most relevant beauty conversations in the U.S. They analyzed 20 million sources from across the internet, including social platforms, forums and reviews, for beauty conversations related to the face, eyes, lips and nails.

Data were analyzed in several ways, including by top search terms and hashtags. For example, top hashtags in the social conversations about makeup included #makeupartist, #fashion, #makeuptutorial, and #makeupaddict. But in social media conversations about makeup, when consumers used a phrase like “I love” or “I like”, the top beauty hashtags were #skincare, #skincareroutine, #healthyskin, and #skincaretips. This could signal the strong trend of connecting makeup and skincare, reinforcing the potential trend.

In 2021, the artificial intelligence research uncovered some relevant findings through analyzing the data by volume of social media posts:

- “Glowy” is the #1 finish for complementary facial makeup products, like blushes or setting sprays.
- The most mentioned products for eyes are eyeshadow and eyeliner.
- For eyeshadow, a glittery finish was the most-mentioned effect.
- Most of the mentions for brow gel concerned waterproofing and volumizing benefits.
- Lip makeup was the most-mentioned makeup product in March and May 2021.

The research found that talk centered around four trends:

A quest for the “Holy Grail”: Consumers want best-in-class texture, finish and application from their everyday products. They want to be able to purchase their go-to products time and time again without the risk of being dissatisfied. They sacrifice one attribute to satisfy another need, continuously buying new brands and products until they’re happy. They subscribe to beauty boxes or buy travel sizes to sample before purchasing full-sized products.

Showing their best across the day: Consumers want makeup to stay in place and not transfer to other areas of their face or to other surfaces, like clothing or a face mask. They want to feel confident in their appearance without fearing something is out of place. They will use other products to stop the accidental spread of makeup, like powder on the undereye, concealer on the eyelid to prime before eyeshadow, and setting spray.

Healthy skin first: When consumers apply facial cosmetics they want healthy, clear, even, hydrated skin as the base of their application. This is so they can evenly and easily apply makeup while simultaneously improving the long-term health of their skin. They adopt an extensive skincare routine and use more product to cover imperfections when these options aren’t available to them.

Turn complex steps into a simple experience: When consumers attempt a specific or difficult style of makeup, they want the experience to be accessible, no matter their skill level. This is so they can express their artistry and achieve the previously unachievable. Using hacks to make acts simpler, like tape along the outer eye to create a clean line of eyeshadow or a spoon to keep mascara off the upper eyelid during application, is common.

The research takes the guesswork out of the equation, increasing the likelihood that consumers will try a new makeup product and fall in love with it. Artificial intelligence has given us a window into consumer thoughts and behavior that previously wasn’t available.

Source: Premium Beauty News


The 20th Edition of beautyexpo and 16th Edition of Cosmobeauté Malaysia organised by Informa Markets will be held in hybrid edition by adding digital components to the show from 1 to 4 October 2021 under one roof at Kuala Lumpur Convention Centre (KLCC).

Powered by Cosmoprof Asia, beautyexpo and Cosmobeauté Malaysia will be co-located and become Malaysia’s first unique beauty hybrid event in 2021 which expecting around 300 exhibitors to participate. With the hybrid edition, it provides an ideal platform for beauty industry professionals include to reconnect with beauty community to showcase their latest products and innovations whilst extend business reach with extensive networking opportunities whether in live or/or virtually from anywhere in the world.

This year’s show introduces new exhibit sectors include Academy, Aesthetic, Beauty, Cosmetics & Embroidery, Hair, Halal Beauty, Nail, OEM/ODM and Spa & Wellness. Additionally, features enviable events such as Barber Asia Festival, 9th CosmonailCup INCA ASEAN Competition, Beauty Live Chat, Business Matchmaking Programme, educational workshops, seminars, webinars and live demonstrations which are poised to bring stellar experience to the audiences within beauty community.

“As Malaysia begin to gradually normalize from pandemic restrictions and ongoing roll out of National Immunisation Programme, we are optimist in bringing back beautyexpo and Cosmobeauté Malaysia in a hybrid format with a strong and safest comeback. Hybrid events will become the new normal and essential to business events and exhibitions industry,” said Gerard Willem Leeuwenburgh, Country General Manager of Informa Markets in Malaysia.

The hybrid edition offers a world of extended opportunity to the audiences by combining a seamless integration of online and offline experience. It provides alternative for international participants to network and access concurrent live stream sessions virtually.

“With presenting beautyexpo and Cosmobeauté Malaysia as a trailblazing hybrid event, this allows the importers, suppliers, manufacturers and beauty professionals to engage with the buyers and entire beauty community in a captivating and collaborative ways through immersive virtual platform complementing the flagship live event regardless the travel restrictions or distance. We very much look forward to meeting all of you in-person and virtually this coming October. In the meantime, we will continue to connect the beauty community through digital opportunities maximizing the engagement whilst strengthening the beauty market,” Gerard added.


‘Hybrid’ Beauty Trade Exhibition

In response to the COVID-19 pandemic, Informa Markets Vietnam, the Organiser of Cosmobeauté Vietnam & Vietbeauty , has introduced countermeasures to ensure business continuity in our marketplaces – allowing and assuring our buyers and sellers the ability to connect not only when trade exhibitions are permitted, but also when communication and commerce move online and when health and safety measures require social distancing. Wherever buyers and sellers may be located, using our online solutions, we ensure our trade events remain effective with extended reach via the internet.

This year’s hybrid event will offer expanded opportunities to attendees and guaranteed connectivity by putting together live and online events. The event will also help increase networking opportunities and gain valuable connections through an AI-powered matchmaking service that connects participants with buyers who are directly interested in their products. Through our hybrid event, attendees will be able to access focused live streaming sessions from anywhere in the world, using secure 1:1 video meetings and direct messaging, and attending exciting events and activities, such as beauty live chat, fireside chats, beauty competitions, educational workshops, expert clinics, insightful seminars/webinars from top-notch speakers, roundtable discussions, meaningful exhibitor-visitor business matching, and product demonstrations.

A Hosted Buyers Programme will enable participants to schedule pre-arranged meetings and source potential business partners by connecting suppliers directly with distributors, importers, beauty and aesthetics salons, retailers, e-commerce businesses, and prospective investors around the globe.

Cosmobeauté Vietnam & Vietbeauty will be held on 21-23 December 2021 at Hall A1, Saigon Exhibition Convention Center (SECC) and online. The largest beauty show will be held under one roof with the longest-running beauty trade exhibition for the first time ever in Vietnam, making it a massive event. This special event will attract over 350 exhibitors from more than 450 leading beauty brands from all over the world. It expects to welcome thousands of attendees at the live event and virtual platform.

All Informa events will be organised in accordance with Informa’s AllSecure health and safety standard. As the world’s leading event organiser, Informa has developed a detailed set of enhanced measures to provide the highest level of hygiene and safety standards at its events, assuring everyone that they are in a safe and controlled environment.

Vietnam Could Welcome Vaccinated Foreign Tourists Starting July: Experts

Tourism experts proposed Vietnam’s tourism industry prepare to welcome vaccinated foreign visitors back to the country from the third quarter in a similar vein to regional peers.
Nguyen Huu Tho, chairman of Vietnam Tourism Association (VTA), said Vietnam has been one of the most successful countries in containing Covid-19 outbreaks, creating favorable conditions for the tourism industry to open up to international markets since the beginning of the third quarter.

He cited Thailand, which plans to open its doors to foreign tourists already vaccinated against the coronavirus from July 1, and Singapore, which is ready to do the same.

“Vietnam should prepare to receive international visitors from July to help the heavily-hit tourism industry recover as 95 percent of inbound travel firms have suspended operation,” Tho told a meeting Wednesday.

“Promoting domestic tourism could bring in revenue but cannot save the tourism industry. The roadmap to opening up the international market is the only solution,” he added.

Nguyen Thi Khanh, chairwoman of Ho Chi Minh City Tourism Association, said it is necessary to prepare a set of criteria for picking up foreign passengers as soon as possible, as many countries do not require isolation of vaccinated tourists or those carrying Covid-19 negative certificates.

“The industry should aim at international markets that have responded effectively to the pandemic.”

Vu The Binh, VTA deputy chairman, said opening of international markets could meet with difficulties and public opposition for fears of causing further Covid-19 outbreaks.

However, Binh affirmed Vietnam should avoid lagging behind other economies that recognize vaccine passports, proving a bearer’s Covid-19 vaccination status.

Vietnam has been struggling with its latest Covid-19 outbreak that began on Jan. 28 after a 55-day clean streak, with 879 community transmissions recorded. So far, the outbreak situation in the country is basically under control, with many localities resuming non-essential services.

While the production of domestic vaccines is underway, the government has speeded up foreign procurement to inoculate prioritized groups.

Vietnam recorded a 79 percent decline year-on-year in the number of foreign visitors in 2020 due to travel restrictions amid the pandemic as the country received 3.83 million foreign tourists against a record 18 million in 2019, according to official data.

The government has closed national borders and canceled all international flights since March 25 with only Vietnamese repatriates, foreign experts and highly-skilled workers allowed in with stringent conditions.

The government recently green-lighted the resumption of commercial flights to seven Asian destinations, mainland China, Japan, South Korea, Taiwan, Laos, Cambodia, and Thailand, but Vietnamese carriers are still not allowed to operate inbound flights.

Source: VnExpress International

           13TH EDITION OF COSMOBEAUTÉ VIETNAM RESCHEDULED TO                 29-31 JULY 2021

Debuting first time ever collocation with VietBeauty

Informa Markets and SES Vietnam Exhibition Services Company Limited, the Organisers of Cosmobeauté Vietnam, have decided to reschedule 13th Edition of Cosmobeauté Vietnam, to now 29-31 July 2021 at its original location, Saigon Exhibition Convention Centre (SECC). The event was originally scheduled for 24-26 March 2021. Following from the new dates, Cosmobeauté Vietnam is debuting the first time ever collocation with Vietbeauty in 2021. This will provide endless opportunities to source new beauty products, services and solutions gathered under one roof.

“The COVID-19 outbreak was an unforeseen event that adversely affected businesses around the world. With the revised dates, it will enable the industry to benefit from the increase reopening of borders. This will also allow the entire beauty community to be aligned and to promote business recovery of the industry,” said BT Tee, General Manager of Informa Markets in Vietnam.

“The 2021 edition will be more diligent for beauty community as we are thriving to continue provide a pivotal edition to accelerate the recovery of the industry. As the stage for numerous editions, the synergy for both shows provide a perfect business platform for all beauty trade professionals and companies to connect within the industry,” he added.

Cosmobeauté Vietnam is the longest-running beauty trade exhibition in Vietnam targeting beauty trade professionals in the industry such as beauticians, aestheticians, manicure technicians, spa business owners, retailers and distributors of beauty products & equipment, e-commerce business owners and potential investors looking to commence business in the beauty industry within Southeast Asia region. Whilst, Vietbeauty is the largest beauty trade show in Vietnam which set to be the most comprehensive beauty platform for beauty industry professionals to source new products ranging from leading suppliers in the areas of cosmetics, skincare, hair care, nail care, spa and wellness products to beauty salon and aesthetic equipment and supplies across the Asian region and from countries around the world.

Meanwhile, the entire team will remain devoted to ensuring the 2021 edition operates at the level of prestige the show has been recognized for the past 12 years. All Informa events will be organised in accordance with Informa’s AllSecure health and safety standard. As the world’s leading events’ Organiser, Informa has developed a detailed set of enhanced measures to provide the highest levels of hygiene and safety at its events, providing everyone with reassurance and confidence they are participating in a safe and controlled environment.

Winners of 8th CosmoNail Cup INCA ASEAN 2020 Online Competition

We are pleased to announce the winners of 8th CosmoNail Cup INCA ASEAN 2020 Online Competition by Trinity Beauty ASIA

The Most Coveted Nail & Beauty Competition in All of Asia 

Take a look at how astonishing the creative artwork for all the six categories are!

INCA INBOX Gel Hand Painted Nail Art
Salon Gel Nail Art
INBOX Phone Case
INBOX Cha-Ching Bling
INCA INBOX 6D Color Eyelash Design
INCA INBOX Embroidery 3in1 (3D Face Modeling)

Cosmobeauté Malaysia presents you a free webinar 3.0 brought to you by Bioline Jatò

Choosing the right brand will not only give your Beauty Salon a premium look, with the right brand and business partners, closing a sale and retaining a customer is so much easier!

Join us in Cosmobeauté Malaysia upcoming webinar brought to you by Bioline Jatò as they will guide you to get your new batch of customers online with their newly launch of digital marketing solutions.

Grab this opportunity to learn more about their brand and explore how digital marketing can make your business more profitable.

Topic: Growing Your Business with The Right Brand and Strong Partnership
Date: 21 September 2020
Time: 3.30PM – 5.00PM (GMT+8 Malaysia Time)
Platform: Zoom Webinar
Language: English & Mandarin
Admission: FREE

Register HERE  now!

Beautylife Bonanza will be held on 1-3 October 2020

The inaugural of Beautylife Bonanza is scheduled to be held from 1-3 October 2020 at Kuala Lumpur Convention Centre. As the world’s leading exhibitions organiser, Informa Markets launches Beautylife Bonanza with a mission to give back to the beauty industry by helping the beauty players return to the market with confidence.

Beautylife Bonanza provides a platform for beauty and lifestyle suppliers to penetrate local market while catering to Malaysian retailer and consumer buyers. Beautylife Bonanza let you discover extensive range of beauty and lifestyle brands with unmissable exclusive deals and curated product brands.

Over 80 exhibitors will be showcasing product categories ranging from Aesthetic, Beauty/Lifestyle Supplier, Beauty Salon, Cosmetics & Embroidery, Hair Salon, Makeup & Education, Nail Salon, Professional Beauty, Professional Spa & Wellness and Toiletries & Body Care.

Aside from great exhibitors’ deals, there will also be variety of event highlights such as Spend & Win – products sponsored by over 20 exhibitor brands, exciting workshops and informative seminars by Asia Pacific Hairdressers & Cosmetologist Association (APHCA) Malaysia, Persatuan Anggun Menawan Malaysia (PAMM), Soy Wax Candle Workshop, Donation Charity Hair Cut, corporate makeup by Malaysian Bumiputera Makeup Artist Association (MBMUAA), uniquely therapeutic sessions in Sleep Therapy & Sound Healing Sleep by reowned Jojo Struys, and many more! Beautylife Bonanza will feature line-up of skincare star products collaborating with Steven Sunny, International Celebrity Beauty Guru in conjunction with 20 years #StevenSunny20 in Beauty & Makeup Industry through social media channel.

In additional to the event, Informa Markets is committed to promote a corporate social responsibility (CSR) initiatives through its Kind Malaysia project to connect corporate with civil society in effort of helping the community. Kind Malaysia – Beautylife Bonanza Edition under theme of ‘Giving Back to Community’ aims to help underprivileged community alleviate from poverty and to achieve and maintain a sustainable livelihood through economic opportunities. Among participating Malaysian Social Enterprise and Non-Government Organizations (NGOs) are The Asli Co., Women in Governance & Technology Association of Malaysia (WIGTA) and Business & Professional Women (BPW) Malaysia.

Informa Markets assures that all Informa events around the world will follow Informa AllSecure guideline and all necessary precautionary measures at the exhibition venue adhering to Standard Operating Procedures (SOPs) set by the Government will be taken to ensure the safety and wellbeing of all participants.

Visitor registration is made compulsory for proper contact tracing. Admission is free, visitors can now register online at