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19 – 21 April 2018



Cosmobeauté Vietnam 2012, the biggest beauty trade event in Vietnam closed with success at Saigon Exhibition & Convention Center (SECC) on 21 April 2012 after 3 days of exhibits.

Only at its 5th year, Cosmobeauté Vietnam 2012 had well hosted more than 120 exhibitors from 11 countries representing latest brands worldwide and attended by more than 9,000 quality trade visitors collectively from all around the world such as Singapore, Malaysia, Taiwan, Korea, Cambodia, Thailand, Lao PDR, China, Hong Kong and many more.

Inaugural launched by local ministries and associations’ leaders in the industry, local ministries like Mr. Vo Ta Luong – the Deputy Chief Representative of Ministry of Industry and Trade of Vietnam and Mr. Bui Duc Phong – the Deputy Chief Inspector from the Ministry of Health spoke at the opening ceremony.

Among the guests who were delighted by the opening make-up show by Linh Chi Academy before the ceremony includes Mrs. Nguyen Viet Hong – the Head of South – Vietnam Women’s Union, Mrs. Truong My Hoa – the Former Vice President of Vietnam, Ass. Professor Le Hanh, MD, PhD – the Representative of the Ho Chi Minh Society of Plastic & Aesthetic Surgery and Mr. Kim Deok-Seong – the Chairman of the Korea Beauty Industry Society (KOBIS) and Mr. Omar Al-Qenaei – the Consul General of the State of Kuwait in Ho Chi Minh City.

“This year we are creating more excitement for the visitors as we have a new additional pavilion – Thailand Pavilion besides the existing Korea, Taiwan, Singapore and Malaysia Pavilions. Therefore, we are also expecting a larger number of visitors, especially those from the Indo China region, to visit Cosmobeauté Vietnam 2012 and meet more international exhibitors here,” said Mr. CP Saw, the Managing Director of ECMI Trade Fairs S.E.A. Sdn Bhd, organiser of the exhibition at his welcoming speech.

Mr. Vo Ta Luong, the Deputy Chief Representative of Ministry of Industry and Trade of Vietnam said that Cosmobeauté Vietnam has been on the growing path with Vietnam’s beauty industry for the past 4 years and now has successfully become the focal point in attracting more international companies for trade, technology and knowledge sharing. He believed that Cosmobeauté Vietnam will definitely influence the cosmetic industry positively by escalating it to the international level. Consequently, it is optimistic that the integration of Vietnamese economy to the world market.

“This event allows visitors to discover the global trend and exposed to high-end products, services and brands in the industry through specialized conferences, trainings and product demonstrations. Besides, visitors have the invaluable experience to search for business partners and improve their services’ quality,” said Mr. Bui Duc Phong on behalf of the Ministry of Health at the ceremony.

With the kind support from the local Ministry of Health by allowing more than 14,800 cosmetics’ brands from 236 different manufacturers and about 552 cosmetics reseller entering the Vietnamese market, Cosmobeauté Vietnam 2012 has greater faith in growing and improvising together with the industry.

Cosmobeauté Vietnam 2012 was officially open with the ribbon cutting ceremony by all the honorable guests at Saigon Exhibition & Convention Center (SECC), Ho Chi Minh City witnessed by the beauty professionals and floor of media.

Event Highlights

Various stage and seminar programs gained full support from visitors throughout the 3-days event, especially The Beauty Shop by Ky Duyen hosted by the flamboyant Vietnamese own multi-talented diva, Nguyen Cao Ky Duyen herself sharing her experience in the beauty industry after being appointed as Brand Ambassadors by many beauty brands. Jointly organised by the Vietnam Tokyo Beauty Art Academy, B x Art – Cosmobeauté Fusion Hair Contest took the stage with creative hairstyling skills by contestants at the theme of “Summer Wind”. Visitors definitely got inspired by the Wella Hair Collection 2012 presented by South Island Nam Dao (Wella) showcasing the varied latest hair trend by many hair experts.

Dr. Murad introduced its very own scientific solutions and technologies for acne, cellulite, inherited aging skin, Melasma skin treatment paired with 120 minutes demonstration during its first ever aesthetic conference. This first debut of Dr. Murad in Vietnam has given the visitors an unexpected spectacular experience!

Aside from that, the first International Conference on Plastic Aesthetic Surgical and Non-Surgical Treatment organised by the Ho Chi Minh City Society of Plastic & Aesthetic Surgery in conjunction with Cosmobeauté Vietnam 2012 was a successful event with great attendance. Lead by the Representative of the Ho Chi Minh Society of Plastic & Aesthetic Surgery, Associate Professor Le Hanh, MD, PhD, various aesthetics experts from Vietnam has shared valuable information and knowledge on aesthetic surgeries to all the attendees.

Cosmobeauté Vietnam 2012 has great pleasure in receiving positive feedback both from exhibitors and visitors.

“We are satisfied with the organization of the exhibition as we had a great chance to meet many potential business partners in Vietnam,” said Mr. Kim Ji-Won, the Import & Export Manager of Prestige Cosmetic Korea. “We had obtained great information about the beauty market here in Vietnam.”

Mr. Daniel Bui The Dung, the CEO of Murad Vietnam stated that “Cosmobeauté Vietnam 2012 improved from the previous years and we are happy that we have met more new potential customers this year.”

“We are glad to have the perfect location for our booth at Cosmobeauté Vietnam 2012 and we have met the relevant trade visitors who are interested in our products,” said Mr. Davide Brichetti, Managing Partner of Dafne Italia – Asia. “We will definitely participate in next year’s exhibition as we are anticipating a greater show next year.”

Cosmobeauté Vietnam is scheduled to be held next year from 11th to 13th of April 2013 at Saigon Exhibition and Convention Center (SECC), Ho Chi Minh.



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