24 – 26 AUGUST 2022



Cosmobeauté Vietnam, the biggest beauty trade fair in Vietnam announced new made-to-measure plan to over 100 companies and media at the kick-off meeting today in Majestic Hotel, Ho Chi Minh.

The kick-off meeting successfully hyped up the crowd consisting over 90 exhibiting and potential companies, and more than 20 media with a list of new marketing strategies and event highlights for Cosmobeauté Vietnam scheduled to happen next year from 19th to 21st of April 2012.

Chief Representative of Ministry of Industry of Trade, Mr. Phan The Hao delivered his opening speech to start off the meeting. Mr. Phan said that Cosmobeauté Vietnam has been an important platform for operators in the beauty industry and further conclude that the future of beauty industry growing in Vietnam is tremendous due to the increase in consumers spending and desire of looking good especially the 50% young population out of the 90 million people.

Followed by Mr. CP Saw, the Managing Director of ECMI Trade Fairs SEA Sdn Bhd announced comprehensive new directions of Cosmobeauté Vietnam as well as full range of itineraries which promised to fascinate both exhibitors and visitors.

Cosmobeauté Vietnam continues its commitment in providing a strategic platform for the beauty trade professionals for business networking by bringing in more regional group buyers from the neighboring countries such as Cambodia, Laos, Thailand, Myanmar and Southern China of approximately 300 million population. “Our 2012 goal is to make Ho Chi Minh city the base and central focus in attracting not only trade visitors from Vietnam but more from the neighboring countries to visit Cosmobeauté Vietnam”, said Mr. Saw.

Ensuring the success of achieving this goal, Cosmobeauté Vietnam introduced a range of focus yet intensive marketing activities such as distribution of targeted direct mail invitations and visitors tickets to beauty trade professionals, free shuttle bus service to facilitate visitors with transportation difficulties in Vietnam and within neighboring countries, promotional road shows in Ho Chi Minh city and neighboring countries and last but not least a pre-arranged business meeting program.

An introduction of exciting events set to mesmerize visitors next year April such as the “Summer Wind” themed B x Art Fusion Hair Contest, Malaysian Postnatal Treatment, Plastic Surgeon International Conference and many more. “Cosmobeauté Vietnam anticipates towards the introduction of Vietnam Royal Spa concept within the region of Vietnam and even to Cambodia and Mekong Delta countries as we aim to see the grasping development of SPA industry in these very potential markets” says Mr. Saw while introducing the Vietnam Royal Spa concept as one of the event highlights.

Mr. Saw further announced that Dr. Murad, a US Skincare brand will be participating in Cosmobeauté Vietnam and the local distributors will host a conference targeting approximately 500-800 beauty professionals during Cosmobeauté Vietnam.

Attendees to the meeting were thrilled by the hair styling presentation by B x Art Vietnam Tokyo Beauty Art Academy and a skincare product introduction done by Minh Khuong Co Ltd.

Cosmobeauté Vietnam is scheduled to be held next year from 19th to 21st of April 2012 at Saigon Exhibition and Convention Center (SECC), Ho Chi Minh.