28 SEP – 1 OCT 2022


[Malaysia] Japan’s Yu-Zen Esthetic Therapy Making its Debut in Malaysia

Association Japonais Esthetique (AJESTHE) will be introducing the Yu-Zen Therapy to Malaysia!


AJESTHE is an organization for professional aestheticians in Japan. Since its establishment in 1972, it has lead the Japanese aesthetic industry, supporting more than ninety thousand professional estheticians currently active under its wings. The association was established to improve the qualities of its members through training and research to develop technology and knowledge regarding aesthetic, and to contribute to the development of the aesthetic industry in Japan.

What is Yu-Zen Esthetic Therapy?

The Yu-Zen Esthetic Therapy features unique Japanese techniques while being therapist-friendly at the same time. There are 6 key concepts to the treatment to be focused on. The first being “Deepness” which means a deep sense of compassion to open the mind and body. “Heartful” expresses mindful hospitality. “Flow” represents on-going life activity. “Gallantness” is to remain self-possessed. “Sense” expresses sensitive receptivity. And “Harmony” means balance.

Yu-Zen Aesthetic Therapy is a technique that focuses on both, the massage technique and also the method of training and maintaining the body, which is the most important tool for any therapist. A healthy and trained body of the therapist will ensure a comfortable treatment for the client. Another important aspect of the technique is the development of the therapist’s ability to sense client’s mental and physical needs thus inducing a high level of comfort and relaxation.

Yu-Zen Making its Debut in Malaysia Through Cosmobeauté Asia

“Cosmobeauté Asia has more than 10 years experiences in Southeast Asia organizing beauty trade exhibition, we believe this is the right learning platform to introduce the uniqueness of Yu-Zen Aesthetic Therapy to beauty and spa industry members here,” said Mr. Kenichi Kume, Chairman of AJESTHE.