PT PRISKILA was founded in 1980 by Liong Juen Fat as a cottage industry producing fragrances. Its first store was opened in the morning market in Jakarta. As the business expanded, the manufacturing operations were eventually moved to an industrial site located in Kapuk Muara, Jakarta in the 1990’s and opened a new manufacturing complex in Sentul, where PT PRISKILA has a state-of-the-art factory (76,500 m2). Currently, PT PRISKILA can also boast 19 branches with storage facilities in Indonesia.
PT PRISKILA emerged from the Asian Financial Crisis in the late 1990’s by becoming a more resilient company. Faced with a boom in consumer demand, they continued to expand their product lines with the introduction of Casablanca® Rolls-on in 2003. The company experienced exponential growth in sales thanks to 3 distribution channels: traditional markets, modern retailers and export.
As a pioneer product, Casablanca® embodies confidence and boldness for those customers who seek value-for-money products.
Camellia® and Marie Jose® complete the mass-market range.
In 2008, PT PRISKILA developed a premium mass-market line for men called Bellagio® Homme, aimed at men of substance with the “Adrenaline for Success”.It is based on a refreshing, oriental, woody fragrance. This masculine scent possesses a blend of citrus fruits with white flowers and fragrant woods. The worldwide success has been dazzling!
In 2010 and in order to complete the premium mass-market range, PT PRISKILA launched Regazza® Femme, aimed at women who have the “Passion for Perfection”. Together, Bellagio and Regazza form our premium product line for those who seek something special.
In 2015, we will develop a new website, strengthen our web presence and launch our first line of decorative cosmetics under the brand Regazza® .
PT PRISKILA’s success is based on many factors, but the use of fine fragrances from top European suppliers and a continuous improvement strategy have paid off.
Today, PT PRISKILA continues to have a positive outlook for the future as we are expanding worldwide and hence strive to become a world-class perfume and personal-care products company. Many other new products are in the pipeline!
Last but not least, we are also on LinkedIn, XING, Google+, Instagram, Facebook and Twitter.
PT PRISKILA….always one step ahead!